EU AI Act transparency duties for chatbots take effect
From 2 August, AI systems that interact with people in the EU must disclose that they are AI, despite delays elsewhere in the Act.
The AI Act's Article 50 transparency obligations began to apply on 2 August 2026. Providers of systems that interact directly with people must make clear that users are dealing with an AI unless that is obvious, deployers of emotion recognition must inform people exposed to it, and synthetic content must be marked, with a grace period to December for existing generative systems. The separate AI Omnibus regulation postponed high-risk obligations to 2027 and 2028 but left these transparency rules on their original timetable. For conversational social robots and companion apps sold in Europe, disclosure and emotion recognition rules are now live obligations, with substantial fines for breaches.
Source: Goodwin
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