Social RoboticsEU AI Act bans on manipulative AI and workplace emotion recognition take effect
From 2 February 2025 the first prohibitions in the EU AI Act became applicable, alongside a new AI literacy duty.
The Article 5 prohibitions of the EU AI Act began to apply on 2 February 2025. They outlaw practices including subliminal or deceptive manipulation, exploiting people's vulnerabilities, social scoring, and inferring emotions in workplaces and schools except for safety reasons. Fines for breaching the bans became enforceable from 2 August 2025. For makers of social and companion robots, which often rely on emotion sensing and persuasive interaction, the rules draw firm lines around how such features may be used in Europe.
Source: Lewis Silkin
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